Landing Page Optimization Client

We acquire most of our new customers through paid advertising and our Shopify product page wasn’t working for new customers as well as returning customers looking to re-buy.

So, we developed some new landing pages designed for new customer acquisition only. It includes product photography, headline and body copy, customer reviews, links to press articles and a full length review.

We tested it against our product page with the results below.

Now that we improved conversion rate by 16.5% we identified the next 10 variables to test in a methodical fashion. There is not a day where we are not testing an element of the landing page.