Resort Client

We started working with a chain of resorts in February of 2021. People were getting ready to travel again and they knew they had a huge opportunity to capture the attention of travelers.

So we audited their social media advertising performance over the past few years and recommended some major changes.

Rather than optimizing our media for engagements and boosting posts, we formulated a video funnel strategy while creating audiences of people who have watched our videos.

CPMs have improved over 90% and we are now optimizing for the correct KPIs. Plus we have an audience of over 500,000 people (and growing) who have watched our videos. Lastly, organic search volume has increased over 60% since we started running media.

Here are some screenshots of the videos were are running. We edited them to a vertical 4:5 aspect ratio and ensure they are digestible with sound off.